Skip to content
Website preview — samples are illustrative. Review requests are not being sent yet.
ProspectMotive

Services

Clear profiles, relevant connections, and well-run outreach

Three services with practical deliverables. Each engagement spells out what we do, what you do, and what needs your approval.

01

LinkedIn Profile Optimization

We rewrite your profile so a business owner or decision-maker can quickly see whom you help, what you do, and why a conversation is worthwhile.

What you receive

  • A written review of your current personal profile and, where relevant, your company page.
  • Headline and About-section rewrites in your voice.
  • Experience-section edits that explain the work, not just the job title.
  • Featured-section and banner messaging recommendations.
  • A clear next step for interested visitors.

Who does what

You make the edits on your personal profile, or approve them while you apply them. We never ask for your password.

Not part of this service

  • Invented credentials, titles, or employment history.
  • Purchased or manufactured recommendations.

Illustrative sample — not client work.

Before

Insurance Agent | Commercial & Personal Lines

Insurance professional with years of experience helping clients with their coverage needs. Contact me for a quote.

After

Commercial insurance for regional contractors | Clear renewal preparation | Practical risk conversations

I work with owners of construction and trade businesses who want their commercial insurance conversations to be clear and well prepared.

Before a renewal, I help organize the details that matter — operations, payroll, vehicles, and subcontracted work — so the review starts from accurate information.

If a renewal is coming up, send a short note about your business and timing.

02

LinkedIn Engagement & Connection Support

We identify relevant people and conversations, then prepare thoughtful comment suggestions and connection recommendations you can act on in a few minutes a day.

What you receive

  • A shortlist of relevant people, companies, and conversations to follow.
  • Comment suggestions based on what was actually posted.
  • Connection recommendations with a short reason each person is relevant.
  • Optional connection-note drafts for your approval.
  • A simple routine so engagement stays consistent.

Who does what

You post comments and send connection requests from your personal account. For company pages, we use delegated page roles only where LinkedIn supports the specific action.

Not part of this service

  • Automated comments, connection requests, or bots.
  • Shared passwords or session access to your personal account.
  • Any guarantee against platform limits or restrictions.

Illustrative sample — not client work.

Comment suggestions

  • Post: A regional builders' association posts about a new site-safety training program.

    “Good to see this. When safety training is documented, it also makes renewal conversations easier — is the program open to subcontractors as well?”

  • Post: An operations director shares that their company opened a second yard.

    “Congratulations on the expansion. A second location usually changes a lot behind the scenes — what surprised your team most during the move?”

Connection recommendations

  • Owner · Sample Contracting Co. (fictional)

    Commented on the safety-training post; fits the agreed contractor profile.

  • Operations Director · Sample Site Services (fictional)

    Shared a recent expansion; fits the agreed region and company size.

  • CFO · Sample Fabrication Ltd. (fictional)

    Active in the same regional association group.

You post the comments and send the requests from your own account.

03

B2B Cold Email Outreach

We run targeted cold email campaigns to decision-makers who fit your criteria: research, campaign preparation, sending, and the agreed follow-up.

What you receive

  • Target-market definition: industries, regions, company size, and roles.
  • Prospect research from agreed, permitted sources.
  • Campaign copy and follow-up steps, approved by you before anything is sent.
  • Campaign sending and agreed follow-up from the agreed sender and mailbox.
  • Opt-out and suppression handling, plus regular progress notes.

Who does what

Sending is part of the service. The sender, mailbox or domain access, recipient markets, data sources, approval steps, and opt-out handling are agreed in writing before the first email goes out.

Not part of this service

  • Appointment setting, unless separately agreed.
  • Misleading sender names or subject lines.
  • Treating a LinkedIn connection as permission to email.

Illustrative sample — not client work.

Subject
Renewal preparation for Sample company A

Hi Jordan,

I saw that Sample company A opened a second location this spring. Expansions often change what a commercial insurance review needs to cover.

I work with construction businesses on renewal preparation — organizing operations, payroll, vehicle, and subcontractor details before the review.

Would a short checklist of what to gather before your next renewal be useful?

[Sender name], [Agency name] — this is a commercial message.

[Sender's valid postal address]

Prefer not to hear from us? Reply “unsubscribe” or use the unsubscribe link.

Follow-up, about a week later

Hi Jordan, sharing the checklist in case it helps. If now isn't the right time, no problem — just reply and I won't follow up again.

  • Truthful sender name and subject
  • Identifies the message as commercial
  • Valid sender postal address
  • Working opt-out, honored promptly

Campaign ground rules

  • We agree on the sender, mailbox or domain access, recipient markets, permitted data sources, approval steps, and opt-out handling before anything is sent.
  • Every email uses truthful sender details and subject lines.
  • For US commercial email, messages identify themselves as commercial, include a valid sender postal address, and offer a working opt-out that is honored promptly.
  • B2B email is not treated as exempt, and a LinkedIn connection is not treated as permission to email.
  • Rules differ by country, so we review them for each market you want to reach.

This describes how campaigns are set up. It is not legal advice or a compliance certification.

Packages

Start with one service or combine them

Pricing is quoted for your scope. Deliverables, responsibilities, and reporting are agreed before work begins.

Proposed package scope — owner approval pending

01 · One-time project

Profile Optimization

Professionals whose profile lists a job title but not a reason to talk.

Custom quote

Includes

  • Personal-profile review and rewrite
  • Headline, About, and experience edits
  • Featured-section and banner recommendations
  • Company-page recommendations, where relevant

Not included

  • Ongoing engagement or outreach
  • Profile edits made with your password
Revisions:
Revision rounds agreed in your proposal
Timing:
Timeline agreed in your proposal

02 · Monthly support

Engagement & Connections

Professionals who want a steady, relevant LinkedIn presence.

Custom quote

Includes

  • Relevant people and conversations to follow
  • Comment suggestions based on real posts
  • Connection recommendations with reasons
  • Connection-note drafts for your approval

Not included

  • Automated comments or connections
  • Access to your personal account
Revisions:
Review process agreed in your proposal
Timing:
Cadence agreed in your proposal

03 · Monthly campaign management

Cold Email Outreach

Firms ready to reach decision-makers in a defined market.

Custom quote

Includes

  • Target-market definition and prospect research
  • Campaign copy and follow-up steps
  • Sending and agreed follow-up
  • Opt-out handling and progress notes

Not included

  • Appointment setting, unless agreed
  • Guaranteed replies or meetings
Revisions:
Copy approved by you before sending
Timing:
Volume and schedule agreed in your proposal
  • A prospect record is a researched company and contact that fits your criteria — not a guaranteed interested lead.
  • Packages can be combined. Each one's deliverables, responsibilities, and reporting are agreed in writing first.

See how your profile reads to a decision-maker

Share your name, work email, and a public profile link. A person reviews it — no password, no automated scan.

Get My Free Profile Review

No password needed. A person reads every request.